Catching Up With Dana White

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“Back when we bought it, we were hoping just to be covered by ESPN, let alone be on ESPN,” says White. “We believed that this could be a global sport, that this could work everywhere. Pretty much everything the Fertitta brothers and I believed 20 years ago has come true.”

And then some. Fast-forward two decades, and that investment has given way to an international sports juggernaut that continues to expand and evolve at a breakneck pace.

On the occasion of not only the end of year, but the end of a decade, we sat down the UFC President to reflect on the triumphs of the past, and his vision for the future.

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