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The BSR collection and Project Rock Slides are the Official Footwear of all UFC athletes and corners. The BSR collection features a design language inspired by UFC’s brand colors along with UFC branding that can be found on the tongue tag and insole, celebrating UFC and its monumental partnership with Dwayne Johnson’s Project Rock. The BSR collection is named after Dwayne Johnson’s iconic phrase: “Blood, Sweat and Respect: The first two you give, the last one you earn.”
The highly anticipated BSR 3 will be provided to all athletes as part of their official fight kits, continuing with UFC FIGHT NIGHT: ANDRADE VS. BLANCHFIELD in Las Vegas at UFC APEX this Sat., Feb. 18.
The BSR 3 can be purchased online at UFCstore.com, UA.com, and in Under Armour Brand Houses, as well as at select global retailers starting today, February 16, along with other co-branded Project Rock x UFC footwear.